I'm excited and grateful for the feature on my clothing line in the April 13th issue of the Baltimore Business Journal. It was fun speaking with the reporter and then seeing the article in print! The first question she asked me is why my website makes a point of saying that my clothing is not "athleisure." That's something I've thought about a lot and goes to the heart of my entire design philosophy. As I explain in the interview, my goal is to create clothing that is as comfortable as athletic wear, but beautiful and suitable for wearing to work:
"I was interested in clothes that felt like athletic wear. But I knew [the word athleisure] had become kind of the stereotype — that look like Adidas with a stripe going down the side or clothes that are a little more simple. I wanted to differentiate that my clothes are actually appropriate for work. They have more formal fabrics mixed in like silk, Tencel, twill and other fabrics that are a little more expensive but still make you feel that what your wearing is soft and easy to move in."
The article refers to my designs as "professional leisurewear" and I think that captures what I'm striving for -- clothing that is artistic but contemporary, comfortable but stylish, and that feels wonderful to wear.
Here's the article:
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Note: "Hip" = Lower hip/largest point of hip